Testimonials Reinforce Success, Attract Participants
September 13, 2011
You’ve read it in these pages before: collect and use testimonials. Here are a few one of our recent NutriSum Online clients gathered; they’ll use them to attract even more participants:
- I think the NutriSum program is one of the best things the company has done for its people. Thank you!
- For the first time in a long time I was eating healthy and I lost the weight I was hoping to lose.
- I enjoyed the use of technology and the reminders — talk about making it easy and fool proof! Thanks.
- I feel peppier and active, I sleep better, eat a heck of a lot better, and just feel better.
- The day after this program came I bought a skirt, and promised myself that before it was over I would fit in it — I’m wearing it right now!
- I have lost a total of 25 pounds and I feel great — thank you so much for this program.
- Thanks for the inspiration.
- NutriSum has a lot of wonderful material and is helping me with all my questions about health and exercise. I will continue to use this information the rest of my life.
Although we’re gratified to see this praise for a Health Enhancement Systems program, it could be about any campaign to prove our point: testimonials are much more powerful than dry statistics. Include participation figures in your quarterly and annual reports, but put the testimonials front and center, so management and participants can see the real people behind the numbers. They’re compelling support for what you do.
