4 Steps to a Successful Launch
November 07, 2011
Before you commit to offering a new wellness service, be sure you’ve covered these bases:
- You’re rolling something out that’s going to be better or address a new need. Don’t launch a new service simply to attract the same participants at the same level of involvement. Strive for new folks or more signups from existing participants, clients, or patients.
- You’ve done your homework. You should know before flipping the switch that there’s a demand for the new service. Notice we didn’t say “need.” What you think people need and what they really want may or may not be the same. The only way to know is to ask.
- You’re really ready. If the service is completely new and untested within your organization, consider a brief pilot phase with a small representative group to work out the kinks. It’s a lot easier to adjust at this point than to fix once it’s out there for the whole world to see.
- You’ve trained support staff completely. Be sure the people who answer emails and phones, vendors, committee members — anyone who could be asked about details of the new service — are comfortable with its content and processes, or can at least refer people for the right information.
